In Future Founders, we set out to understand how young people think about entrepreneurship. Through polling of 14-25 year olds, we gained an insight into the aspirations, intentions, and motivations of the next generation of potential entrepreneurs. We found that over half have thought about, or already have, started a business – and only 15% said they had no intention of starting one. We also found that respondents who have a friend or family member who have started a business are more likely to do the same – suggesting that exposure to entrepreneurship is infectious.
The results of our polling allow us to conclude that the ability to solve social problems might be a more persuasive reason to start a business than getting rich quickly, that more needs to be done to promote relatable entrepreneurial role models, and that simply not knowing where to start remains the single biggest barrier to founding a business.